Save Generations Organization planned and conducted mass community Social Behavior Change Communication (SBCC) campaigns in Ngeruka and Kamabuye Sectors of Bugesera District from May 18-19, 2024, reaching a total of 5,511 community members. Among them, 3,245 were men (1,605 under 18 and 1,640 over 18) and 2,266 were women (1,060 under 18 and 1,206 over 18). In Ngeruka Sector, the campaign reached a total of 2,053 community members, with 1,206 men and 847 women. In Kamabuye Sector, a total of 3,458 community members were reached, including 2,039 men and 1,419 women. The campaigns targeted adolescents aged 10-18, young adults aged 19-24 and community participants Aged above 25 years old.
These campaigns aimed to challenge negative community perceptions regarding SRHR through competitions that provided accurate, balanced, and necessary SRHR information. This approach offered opportunities for trained peer educators and rights holders from community safe spaces to disseminate precise SRHR information. They utilized their talents to challenge negative perceptions, enabling peers to make informed decisions and contributing to the prevention of teenage pregnancies, HIV/AIDS and other STIs, and gender-based violence (GBV) while promoting gender equality.
To achieve wide community engagement, the organization arranged an inter-cell community football match and used different talent shows where SRHR messages were delivered to the community, fans and participating players in a friendly and coherent environment through enlightening presentations before the match and during halftime.
